Loads have been written about that Airtel ad. I agree with some, partially agree with others, completely disagree with some. But no, I’m not here trying to dissect it further.
Watching that ad( I found it cringe-worthy, for the record), I started thinking about what I would have liked to see.
So here’s my perfect ad. The boss, a woman, has this piece of work that needs doing. She delegates it to her team. Towards the end of the day, when the team is still working on it, she wraps up her work and joins them, to help speed up things and support them.
As she works, she gets a call from her husband, he’s on his way home, ‘What would you like for dinner, darling?’
And of course, like the other ad, the husband goes home, cooks up something delicious, takes a picture, and sends her the message, ‘Finish your work and get home, I’ll be waiting for you’.
Wouldn’t that be truly breaking stereotypes? And showing that people can have it all if they shared responsibilities?